# Grocalo

[Grocalo on Hacklab](https://hacklab.so/org/grocalo)

Startup · 2 people on Hacklab

## Links

- [Website](https://grocalo.com/)
- [Y Combinator](https://www.ycombinator.com/companies/grocalo)

## About

<!-- hacklab:yc-profile -->

## YC company profile

AI brain for creators that runs their social content

Grocalo (S26) is an AI brain that runs content for creators. We understand their audiences, using video understanding and deep platform analytics to bottle up the taste behind each creator and personalize and distribute content to creator specific audiences.

Grocalo generated 2B views and gained 4M followers for our creators in the last 2 months. Some of our clients include Jimmy O. Yang (Comedian, 11M followers), King Bach (72M followers), Leenda Dong (28M followers), Steven He (30M followers), Sheena Melwani (18M followers), and Jeannie Mai (TV host, 6M followers).

Content should be personalized and data-driven. We’ve developed the most advanced AI brain replicating viral content for any given audience.

- **YC batch:** Summer 2026
- **Founded:** 2026
- **Team size:** 2
- **Location:** Los Angeles, CA
- **Country:** US
- **Status:** Active
- **Industry:** Consumer
- **Stage:** Early
- **Tags:** Entertainment, Creator Economy, AI
- **YC partner:** Jon Xu

## Founders

### David Hwang — Founder/CEO

Founder at Grocalo. Spent 5+ years in Investment Banking covering Enterprise Software and Internet & Digital Media and the last 4 years working with my partner to grow her content end-to-end, including generating 10B views and gaining 5M followers. BA in Economics from Johns Hopkins.

[LinkedIn](https://www.linkedin.com/in/david-hwang-b5301436/)

### Alex Yee — Founder/CTO

Founder, Grocalo. 2x YC founder, built & sold onederful (W18). Founding engineer at Lyra Health ($5B+). MS BioE, Stanford; BS, UCSD.

[LinkedIn](https://www.linkedin.com/in/alexyee1/)

[Source: Y Combinator](https://www.ycombinator.com/companies/grocalo) · Retrieved 2026-11-02. Company information is self-reported on YC.

## Current staff

- [Alex Yee](https://hacklab.so/alex-yee) — Founder/CTO (Present)
- [David Hwang](https://hacklab.so/david-hwang) — Founder/CEO (Present)