Apply on YC · Original job listing

• Role: Marketing
• Experience: 3+ years
• Visa: Will sponsor

About Us

Coach is building the AI coach for the physical world. Starting with in-person sales.

For centuries, field organizations have relied on layers of management to relay information, coach teams, and understand performance. We believe AI will radically change how these companies operate and how people learn and improve at work.

Today, understanding why a sales rep succeeds or struggles still requires being alongside them in the field. That doesn't scale. And yet roughly 80% of global sales still happen offline.

Coach helps employees learn faster, improve, and close more. Managers get a clear view of what's happening, where people need help, and why, so they can focus on solving problems.

Our custom AI harness turns field conversations and business context into sales intelligence, grounding coaching in what actually happens on the ground. Over time, that accumulated knowledge becomes a company brain: a shared understanding of how the business works.

We're bringing AI to people who have never had a reason to use it, by making it part of the human interactions at the heart of their work. In-person sales is only the beginning.

The role

Be Coach's first marketer. $1.5M ARR in 8 months, closed entirely by the CEO in outbound, with zero marketing. No site that converts, no ads, no SEO, no events. Every dollar came from cold calls and referrals. Imagine what this machine does with fuel.

Your job is to find out how this market buys. You test channels in sequence, you track everything down to cost per demo, you kill what doesn't work, you double down on what does. 

You own demand end to end: capture it (a US site that converts, case studies, SEO, GEO, then paid search) and create it (trade shows and our own events, partners, and the content machine behind the founders). Everything you build feeds one number: qualified demos in the CEO's calendar. You work side by side with him in San Francisco.