Coach is building the AI coach for the physical world. Starting with in-person sales.
For centuries, field organizations have relied on layers of management to relay information, coach teams, and understand performance. We believe AI will radically change how these companies operate and how people learn and improve at work.
Today, understanding why a sales rep succeeds or struggles still requires being alongside them in the field. That doesn’t scale. And yet roughly 80% of global sales still happen offline.
Coach helps employees learn faster, improve, and close more. Managers get a clear view of what’s happening, where people need help, and why, so they can focus on solving problems.
Our custom AI harness turns field conversations and business context into sales intelligence, grounding coaching in what actually happens on the ground. Over time, that accumulated knowledge becomes a company brain: a shared understanding of how the business works.
We’re bringing AI to people who have never had a reason to use it, by making it part of the human interactions at the heart of their work. In-person sales is only the beginning.
What you’ll own
At Coach, Customer Success isn't a support function. It's a product. Once a customer signs, everything that happens next is ours: onboarding, adoption, results, renewal and expansion. We build that journey like software: we iterate, measure, automate everything we can, and put the right humans in the loop at the right moments.
Your accounts, end to end. Own a portfolio of field sales organizations from kickoff to renewal. Run onboarding and steering committees, and make Coach part of how their teams work every week.
Customer outcomes. Understand each customer's business, define with them the KPIs that mean success, and prove the impact with data: adoption, coaching progress, conversion, revenue.
Product setup. Configure Coach for how each customer sells: meeting types, sales methodology, AI prompts and coaching markers.
Risk management. Read the signals (usage, engagement, sponsor changes), assess churn risk account by account, and size your effort to match: raise the odds of renewal and expansion, lower the odds of churn.
Revenue after signature. Everything post-signature is Customer Success: renewals, upsells, expansion, deal shaping. At Coach, CS is also account management, with a significant variable to match.
Customer Success as a product. Automate everything that can be (onboarding, reporting, account health, meeting prep) with AI agents, and keep humans where judgment and relationships matter. Our CS team already ships its own tools with coding agents.
Who you’ll work with
You'll work directly with Thomas, our COO, who spent years in Customer Success at Mirakl, a French unicorn. Our CEO and COO are repeat founders who built and ran in-person sales teams selling to pharmacies. We've lived the problem firsthand and built Coach to solve it. Our CTO has been building software and AI across many industries for the last 10 years.
With just two employees (Customer Success + Engineering), we took Coach to $1.5M ARR in 8 months, and we're now scaling aggressively, starting with the US.
What you bring
An entrepreneurial mindset. You think and act like a founder: nobody hands you a playbook, you build it. You're hands-on and do things yourself rather than wait for someone else to. You've already used AI to automate things at work, at school or on your own projects (agents, Claude Code, Codex, Cursor, n8n…).
A first experience (0–2 years) in Customer Success, account management, sales or business development, ideally in B2B SaaS. Internships and work-study programs count.
A real interest in sales and salespeople. You understand what a field sales rep's day looks like and can earn credibility with sales teams. Having carried a quota yourself is a big plus.
Commercial instinct. You enjoy renewal and upsell conversations and you're motivated by a variable-heavy package.
Relationship skills. You're at ease running meetings with several stakeholders at once, from field reps to a sales director or an executive committee.
Outcome thinking. You find the real problem behind a request, define what success looks like for the customer, and track it.
A fast learner. You pick up a complex product quickly and can set it up yourself. Comfort with data is a must, and SQL is a plus.
Rigor. You're structured and reliable, you follow through, and you communicate clearly with customers and internally.
Bonus: you want to make the move to San Francisco. We'll sponsor your visa.
We're not hiring for a title or a number of years. We're hiring for drive and the impact you can have on customers. Show us something you made happen: a customer you won or helped succeed, a project you launched, or something you built to work faster.
Our current Customer Success stack
No need to be an engineer, but you'll use these tools every day:
Data: Supabase, PostgreSQL.
AI agents: Claude Code, Codex.
AI observability: Braintrust, Langfuse, Posthog.
You don't need to know them all on day one. You need to want to master them.
Compensation & languages
€45k–€65k base + €15k–€20k variable (renewals & upsell).
Native French, fluent English.
Based in Paris, covering our European customers. We're becoming a US-first company, headquartered in San Francisco: staying in Paris long term works for us, and if you'd like to join our SF headquarters down the line, we'll sponsor your visa.
Interview process
Our process has four stages:
Intro call. Your experience, what you're looking for, and how we run Customer Success at Coach.
Founder interview. A deeper conversation with a cofounder about how you work, what you've built, and how you handle customers.
Case study + role play. A short, time-boxed account situation, for example usage dropping two months before renewal while a new sales director comes in. Build your plan and automate one piece of it. AI tools are welcome and encouraged; that's how we work. Then walk us through it and run a live customer conversation with us.
Meet the cofounders and team. How we'd work together, our ambition, and your remaining questions.
Source: Y Combinator job 112050. Listed on YC when retrieved 2026-11-02.
