Founding Sales - Europe

Apply on YC · Original job listing

• Role: Sales
• Experience: 3+ years
• Visa: US citizenship/visa not required

About Us

Coach is building the AI coach for the physical world. Starting with in-person sales.

For centuries, field organizations have relied on layers of management to relay information, coach teams, and understand performance. We believe AI will radically change how these companies operate and how people learn and improve at work.

Today, understanding why a sales rep succeeds or struggles still requires being alongside them in the field. That doesn’t scale. And yet roughly 80% of global sales still happen offline.

Coach helps employees learn faster, improve, and close more. Managers get a clear view of what’s happening, where people need help, and why, so they can focus on solving problems.

Our custom AI harness turns field conversations and business context into sales intelligence, grounding coaching in what actually happens on the ground. Over time, that accumulated knowledge becomes a company brain: a shared understanding of how the business works.

We’re bringing AI to people who have never had a reason to use it, by making it part of the human interactions at the heart of their work. In-person sales is only the beginning

The role

Be Coach’s first salesperson based in Paris. $1.5M ARR in 8 months, closed entirely by the CEO. Now he needs the one who takes France: build the sales machine with him, then run it when the founders move to San Francisco to win the US market.

You sell to owners of field sales networks (energy, home improvement, kitchens, security). €30-50K ARR deals, ~30-day cycles, 100% of pilots converted to paying customers so far. Full-cycle: you build your lists, you dial, you close. No SDR feeding you meetings, no inherited playbook, no layer between you and the CEO.