Kuli

YC company profile

AI coworker for marketing teams at the largest consumer brands

Kuli is an AI coworker for marketing teams at the world's largest consumer brands. Our agent watches all videos across social media, learns the brand's context and helps them turn signals from billions of social videos into winning campaigns without increasing headcount.

Previous platforms gave marketers databases to search through and a CRM. Kuli actually watches the content. Marketers at team like Disney, Nivea and PostHog use it to scout creators, run analysis on trends and competitor strategies, and analyse what makes their campaign perform better.

For 10 years, influencer marketing meant more tools, more tabs, more spreadsheets. Kuli replaces all of that with one single agent you orchestrate. One marketer with Kuli does what a $50K/month agency bills for manual tasks.

• YC batch: Spring 2026
• Team size: 1
• Location: Paris, France
• Country: FR
• Status: Active
• Industry: B2B
• Stage: Early
• YC partner: David Lieb

Founders

Michael Hodara — Founder/CEO

Cofounder and CEO @Kuli, Creator Marketing OS

Before Kuli, I led AI and data science across Aircall's go-to-market org, building the AI systems that dynamically allocated +20M$ in annual marketing spend on Paid Ads

ML Engineer from EPFL where I led a 40ppl consulting org to best Junior Entreprise in Europe, growing revenue 50% to €350K across 100+ clients.

LinkedIn · X

Jonathan Hassan — Founder/CRO

Cofounder and COO @Kuli, Creator Marketing OS.

Six years at KPMG, where I became the firm's youngest-ever M&A manager and led multi-billion-dollar deals for clients like Nestlé. From the inside, I saw how badly the world's biggest brands struggle with social and creator marketing.

I run sales and operations at Kuli, where we've signed clients like Disney and Nivea in our first few months.

LinkedIn

Source: Y Combinator · Retrieved 2026-11-02. Company information is self-reported on YC.